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Sephora announces Sydney store location

August 20,2014 By

Yes we are all counting our lucky stars in Sydney as the Makeup giant Sephora has finally seen the value in the Australian Beauty market, and has picked Sydney for the first location (that’s right, there will be more, possibly 25 more!).

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While several reports have said that this shouldn’t start a price war, numerous reports has said that Sephora will be using the American prices and not adding the typical Aussie…


New Makeup Video Resource Available at Redefining Beauty!

April 02,2014 By

Redefining Beauty has launched a makeup video site that gives you access to our favourite Australian and International Makeup Artists.


Videos are organised by skin tone, local and overseas artists,check it out here:

More Info

– Why did you decide to create this resource centre?

Answer: YouTube has been a popular place to learn new techniques to apply makeup, but we saw a lack of organisation, we wanted to be able to keep…


Top Five Sigma Brushes and Products 2013

December 13,2013 By

As we come to the end of the year, it’s time to look back and reflect on all the accomplishments of the year, and it’s been a busy year for Redefining Beauty, keeping up with the constant stream of products launched by Sigma Beauty is not an easy task!

So without further ado here is Redefining Beauty’s top five 2013 Sigma Brushes and Products! (in no particular order)

Spa Glove

Sigma Beauty Brush GloveWhile there has been…


Natural Brushes vs Synthetic Brushes

November 10,2013 By

Sigma face makeup brush kitNatural hair brushes are made with hair from animals such as squirrel, weasel, goat and sable.  For this reason, they are generally more expensive than an equivalent synthetic brush, but form an important role in your brush kit.

Real hair has follicles, which means the brush will pick up your product and will hold it until you buff or press the product onto your skin.  Natural hair…


Sigma Eye Liner Sets and Individual Eye Liners are Now Available!

July 22,2013 By

Hi Beauty Lovers! Sigma Eye Liner Sets and Individual Eye Liners are Now Available From Redefining Beauty

Sigma’s New Eye Liner Range

Available as of today, this collection contains nine liners in a variety of neutral, warm and cool tones. The eye liner pencils are made with a rich, creamy and long-wearing formula, making them the perfect complement to Sigma’s existing eye shadow collection.

The Extended Wear Eye Liners are available in three kits, each containing three liners and a brush, or…


Hi Beauty Lovers! Performance Eyes brushes

June 17,2013 By

Hi Beauty Lovers! Performance Eyes brushes are now sold separately.

Performance Brushes

Shop Below: Click on the brush you wish to purchase to purchase it now.

E11 Eyeliner Brush
E36 Blending Brush
E16 Tightline Liner Brush
E46 Shader Inner Corner Brush
E17 Waterline Liner Brush
E47 Shader Crease Brush
E21 Smudge Brush
E56 Shader Lid Brush

Changes at Redefining Beauty

The last few weeks have been busy, and…


Like Free Shipping? Like Us on Facebook!

June 01,2013 By

We’ve seen how much you liked our May Special of free regular shipping on Orders over $100 and because you liked it so much we’ve decided to continue to offer it!

All you have to do to access the discount is like us on Facebook, click here and get the free shipping code, then simply place an order of over $100 (shipping and taxes excluded) and add the discount code!

Click here to get the code!

Other News:



Mother’s Day Special

April 30,2013 By

For the month of May you will receive FREE regular shipping on any order with a value of $100 or more!

So shop now from our ever growing range of Sigma Beauty Products and save big!

This applies to Regular Shipping Only.

What to Do:

All you need to do is place an order worth $100 or more (shipping and gst not included) and you will receive the discount.


The Sigma Beauty Brush Glove

March 27,2013 By

BC001-2TSigma has launched yet another innovative Product!

The Sigma Spa™ Brush Cleaning Glove is designed as a quick, easy and effective method to deep clean your makeup brush collection.
The revolutionary device offers six unique textures for removing all makeup from brushes while using only a small amount of cleaning solution. The dual-sided glove provides a complete cleaning and shaping process for both eye and face brushes.
Sigma has shown itself to be dedicated…


Sigma Eye Shadow Bases

February 12,2013 By

You can now purchase the new Sigma Eye Shadow Bases! Each base is made with a blendable, smooth formula to achieve a long-wearing and pigmented effect. They are designed to reduce surface oil thanks to the water-resistant, silky-smooth and light-weight formula. Want to know more? Keep reading!

These evolved from Sigma’s best-selling Bare, Dare, and Flare Eye Shadow Palettes. The bases can be paired with the eye shadows from the palettes, or simply worn alone to create a variety of…


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