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Redefining Beauty’s digital vending machine is at Melbourne Central Shopping Centre until the 5th of January!

LOCATION:

Redefining Beauty ATM will be located right next to Liquorland on the lower ground level and will carry Sigma’s most popular brushes, several kits, and a selection of Sigma’s patented accessories. You can now get your hands on Sigma Beauty Brushes this Christmas at Melbourne Central Shopping Centre!

About Redefining Beauty:
Redefining Beauty is a 100% Australian-owned company that specializes in bringing high-quality makeup brushes, makeup, and accessories to the Australian market. The company is one of the leading resellers of Sigma Beauty products in Australia, supplying a wide range of items that are highly regarded for their performance and durability.

Since 2011, the Australian-owned company has been providing professional makeup brushes at affordable prices through their e-commerce website and pop-up stores at Westfield’s Shopping Centres and IMATS (International Makeup Artist Trade Show).

Along with Sigma Beauty products, Redefining Beauty supplies several other brands such as Velour Lashes, BH Cosmetics, and Sleek Makeup.

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Get your hands on Sigma Beauty Brushes with Redefining Beauty’s digital vending machine Coming to a store near you this Christmas!

vending press

Redefining Beauty, an online beauty store, will be launching Australia’s first Digital Vending Machine containing the highly sought after Sigma Beauty brushes in November. Sigma brushes, favourites of celebrities and YouTube stars, will be available at a yet to be disclosed shopping centre in Melbourne, reaching shoppers just in time for the Christmas rush.

“This will mark the first time many Australians will be able to purchase Sigma products at a retail location in Australia,” said Shanti Fresco, Marketing Manger for Redefining Beauty. “It’s a new concept that we want to introduce to the local market, something we’re quite confident will be embraced by Australian makeup artists and beauty enthusiasts alike,” she added.

Affordability and Convenience

Digital Vending machines have proven successful overseas, from cupcakes in New York City, gold chips in Dubai, Lego blocks in Munich, and here in Australia, the iconic Havaianas flip-flops. Digital Vending has been hailed by some as the future of retail, although Australia has seen very few of these types of machines so far.

Redefining the Australian Beauty Experience

In launching this machine, Redefining Beauty will bring Sigma’s makeup brushes, kits, and accessories within easy reach of consumers, and they won’t have to wait to get it shipped! This will be the first beauty digital vending machine in Australia and the first time makeup brushes will be available through a vending machine in Australia.

About Redefining Beauty:

Redefining Beauty is a 100% Australian-owned company that specializes in bringing high-quality makeup brushes, makeup, and accessories to the Australian market. The company is one of the leading resellers of Sigma Beauty products in Australia, supplying a wide range of items that are highly regarded for their performance and durability.

Since 2011, the Australian-owned company has been providing professional makeup brushes at affordable prices through their e-commerce website and pop-up stores at Westfield’s Shopping Centres and IMATS (International Makeup Artist Trade Show).

Along with Sigma Beauty products, Redefining Beauty supplies several other brands such as Velour Lashes, BH Cosmetics, and Sleek Makeup.

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Hi Beauty Lovers,

Exciting news! Redefining Beauty will have a popup stall in Westfield Parramatta Shopping Centre late October!

Sign up to get notified of exact dates and stall location click Here

Redefining Beauty is dedicated to providing Sigma’s Amazing products throughout Australia, we are planning to do more popup stalls leading up until Christmas!

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Yes we are all counting our lucky stars in Sydney as the Makeup giant Sephora has finally seen the value in the Australian Beauty market, and has picked Sydney for the first location (that’s right, there will be more, possibly 25 more!).

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While several reports have said that this shouldn’t start a price war, numerous reports has said that Sephora will be using the American prices and not adding the typical Aussie markup we’ve had to suffer for years.

What many people don’t know is that both Myers and David Jones have been working over the last year to roll in “price harmonisation” which in simple terms means that the brands they carry will be at the same price as overseas!

This is a historical moment as it is the first major move towards removing the abnormally high Australian markup, as these two industry leaders make the move everyone else will follow.

While this is exciting news, as delivering a more fairly priced product to Australians is the main reason Redefining Beauty was started, it will no doubt be quite some time before beauty buyers actually get lower prices.

There is another side to the difference in pricing the consumers don’t often realise, and that is the exchange rate and gst and duty, with the no too distant GFC (Global Financial Crisis) the Australian Dollar soared and was even above the Us Dollar, its now around 92 cents to the dollar, but has been as low as 84 cents.

This one thing alone means a product that goes for $85 US could cost $100 Australian, and then there is gst and duty and customs fees which adds another 15% to the price.

So while we will start to see the prices become more reasonable, having the same dollar figure as US prices is simply not a reality.

Redefining Beauty will be attending the IMATS in Sydney hope to see you there!

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