Events - Redefining Beauty

Get your hands on Sigma Beauty Brushes with Redefining Beauty’s digital vending machine Coming to a store near you this Christmas!

vending press

Redefining Beauty, an online beauty store, will be launching Australia’s first Digital Vending Machine containing the highly sought after Sigma Beauty brushes in November. Sigma brushes, favourites of celebrities and YouTube stars, will be available at a yet to be disclosed shopping centre in Melbourne, reaching shoppers just in time for the Christmas rush.

“This will mark the first time many Australians will be able to purchase Sigma products at a retail location in Australia,” said Shanti Fresco, Marketing Manger for Redefining Beauty. “It’s a new concept that we want to introduce to the local market, something we’re quite confident will be embraced by Australian makeup artists and beauty enthusiasts alike,” she added.

Affordability and Convenience

Digital Vending machines have proven successful overseas, from cupcakes in New York City, gold chips in Dubai, Lego blocks in Munich, and here in Australia, the iconic Havaianas flip-flops. Digital Vending has been hailed by some as the future of retail, although Australia has seen very few of these types of machines so far.

Redefining the Australian Beauty Experience

In launching this machine, Redefining Beauty will bring Sigma’s makeup brushes, kits, and accessories within easy reach of consumers, and they won’t have to wait to get it shipped! This will be the first beauty digital vending machine in Australia and the first time makeup brushes will be available through a vending machine in Australia.

About Redefining Beauty:

Redefining Beauty is a 100% Australian-owned company that specializes in bringing high-quality makeup brushes, makeup, and accessories to the Australian market. The company is one of the leading resellers of Sigma Beauty products in Australia, supplying a wide range of items that are highly regarded for their performance and durability.

Since 2011, the Australian-owned company has been providing professional makeup brushes at affordable prices through their e-commerce website and pop-up stores at Westfield’s Shopping Centres and IMATS (International Makeup Artist Trade Show).

Along with Sigma Beauty products, Redefining Beauty supplies several other brands such as Velour Lashes, BH Cosmetics, and Sleek Makeup.

Hi Beauty Lovers!

We are excited to confirm that we will be having a pop up store in Parramatta Westfield Shopping Centre this month, so anyone who missed out on getting Sigma Brushes at the IMATS you now have an opportunity to sample Sigma’s Award winning and innovative products.

Sigma Beauty’s new 3DHD Kabuki and Precision brushes will be available.
3DHD_Launch_HS